Market Research & Audience

As an action/Adventure game my game would have a predominantly male audience from ages 12+ but I wanted my game to have a broader scope than this so I started thinking about alternate versions.

With regards to Market research, there wasn't a whole lot of games on the market that were truly similar. Yes, there was a lot of highly popular Action/Adventure games, in fact according to The Globe and Mail http://www.theglobeandmail.com/news/technology/personal-tech/controller-freak/the-top-20-video-games-of-2009/article1405516/ the best selling game of 2009 was an Action/Adventure (Naughty Dog's 'Uncharted 2: Among Thieves) and an Action/Adventure was voted Game of the Year at the BAFTA Awards (Rockstaeady's 'Batman Asylum') http://www.1up.com/news/batman-arkham-asylum-takes-game

Highest selling titles of 2009

1. Uncharted 2: Among Thieves (PS3, action-adventure)

2. Assassin’s Creed II (360/PS3/PC, action-adventure)

3. Call of Duty: Modern Warfare 2 (360/PS3/PC, first-person shooter)

4. Dragon Age: Origins (360/PS3/PC, role-playing game)

5. New Super Mario Bros. Wii (Wii, platformer)

6. inFamous (PS3, action-adventure)

7. Flower (PS3, poetic adventure)

8. Mario & Luigi: Bowser’s Inside Story (DS, adventure/role-playing game)

9. Forza Motorsport 3 (360, racing simulator)

10. Professor Layton and the Diabolical Box (DS, puzzle)

11. Punch-Out!! (Wii, arcade boxer)

12. Killzone 2 (PS3, first-person shooter)

13. Halo 3: ODST (360, first-person shooter)

14. The Legend of Zelda: Spirit Tracks (DS, adventure/role-playing game)

15. LittleBigPlanet (PSP, puzzle platformer)

16. PixelJunk Shooter (PS3, puzzle/2D shooter)

17. DJ Hero (360/PS3/PS2/Wii, music)

18. Resident Evil 5 (360/PS3/PC, survival horror)

19. Batman: Arkham Asylum (360/PS3/PC, action-adventure)

20. Borderlands (360/PS3/PC, role-playing game/first-person shooter)

So if it was released this year, what titles would be my competition? Well titles like Propaganda Games' 'Tron: Legacy', Activisions' 'Spider-man: Shattered Dimensions' and Konami's 'Castlevania: Lords of Shadow' would be the main Action/Adventure contenders of the year but I think that my game has more depth than these and because of it's almost puzzle-solving nature at times along with it's strong premise give it greater scope and wider appeal.